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Posted on Wednesday, November 25, 2009 at 9:16 PM
Hello people=Das u all know and for those who dont know, im taking DI as my elective
yes and it doesnt mean die idiot
its design illustration
hmm... alot of my friends asked me why i chose DMC as my course
well, im too sure either, but what im sure now is i wanna go for the advertising line.
A question to ask: So many advertisements youve seen on newspapers, magazines, tv etc but which one actually managed to catch your attention, and out of those which caught your attention, how many can you actually remember?
advertising is never easy..
i was reading this reading this piece of material few hours ago
very geeky title: "How to win the battle of the buzz- Street Smart Advertising"
sounds cool yea?=D
Anyway, this is an article about how to make your advertisement stand out as compared to others.
A segment which is about being on target and on strategy caught my eye
Wonder if u guys still remember the dove advertisement where they had models of various sizes to advertise for them. That campaign was so effective that their sales and the company's brand image went up.
This makes me think,Sometimes when im given a class assignment to come up with an advertisement, ill get so stressed out as i can't think of a good idea and i'll start wondering how do these people come up with these ads, which can get so much attention. After reading the article i realised that in order to connect with audience and get their attention, you must say how they say and feel what they feel.
So when coming up with advertisements, you must put yourself in the consumers shoes,
think of what they would want to see and what they need.
Hope that next time when i come up with an advertisement, ill not just think of how to reach out to the audience and instead think of what the customers would want to see and what would make them feel attatched to the advertisement.
enjoy the video=D
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